Reimagining Purpose

We all know purpose is powerful. From fostering autonomy and boosting motivation to increasing retention, innovation and accountability, meaning keeps people committed, engaged and productive at work.

Yet purpose is complex. How do we help everyone feel their contributions matter as roles increase in specialization? How do we help team members feel motivated to execute on back end projects that may not seem aspirational but are critical to meeting business objectives? How do we turn purpose from a statement on a website to something people feel deeply connected to and driven by?

If you want to make purpose an even more potent driver at your organization, take a look at these insightful resources:

If culture has strategy for breakfast, purpose eats it for lunch. In this compelling case study from HBR, Laurent Chevreux, Jose Lopez, and Xavier Mesnard stress the following: “To safeguard your company at the level of purpose, you must make strategy the servant rather than the master.” The authors explain how.

You’re probably sold on the value of driving purpose at work. Your colleagues and bosses may not be. This study by the consulting firm Deloitte provides ample evidence to make the case that purpose is critical to organizational success.

A great purpose is one thing. Helping people feel connected to it is another. Learn how global brand Unilever has leveraged its marketing resources to help make meaning central to the employee experience.

Purpose is a potent fuel. We’d love to hear about your efforts to leverage it.

Cheers,

Roni and The People Piece Team
We develop great leaders, managers, and teams

The People Piece is hiring! Want to be part of a great team making a difference, or know anyone who might? We are hiring an instructional designer, marketing writer and sales lead to join our team. Check out our website’s Team page to learn more about these open positions.